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Why Surveying Matters
What is the single most important thing you can do as a business owner? The answer? Keep your ear to the marketplace by listening to your customers. Henry Ford’s Mistake, In the early 1920’s Henry Ford launched his assembly-line produced Mode...
Companies Need Friends
When it comes to online marketing strategy, less often is more. More than 90 percent of consumers have “broken up” with at least one brand on Facebook, email, or Twitter, according to a study by ExactTarget and CoTweet. The reason? Too fre...

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